The trade and financial markets are expanding at a swift pace internationally. The purpose of this paper is to highlight the factors that are likely to influence the environment in which accounting operates through a case study of India and selected G8 countries (USA, UK, Japan and Germany), and provide an understanding of the prospects for the implementation of International Financial Reporting Standards (IFRSs). There has been a significant increase in the acceptance of International Financial Reporting around the world. ĭetermining The Demand For Global Financial Reporting Convergence And Financial Regulatory Framework With Reference To India And Selected G8 Countries In this paper various existing literature review are studied to frame a proposed conceptual framework. Brand awareness and trust are connected with Purchase Intention. Sharing information via Electronic word of mouth (eWOM) in social media has positive influence on Purchase Intention. Internet user trust other user reviews, recommendation before making buying decision. Social media users seek information about product/ services before making purchase decision. Online user likes to create and share information about the product to help another user. The advancement of eWOM information plays a vital role in consumer buying decision or purchase intention. The increasing popularity of various social network sites connect online user to share electronic word of mouth globally. eWOM convey the content created by user in organic form. The growth of social media and social media usage connect online user to create and share the user generated content. Introduction of Web 2.0 technology shifted from conventional Word of mouth to electronic/online word of mouth eWOM. Influence Of Electronic Word Of Mouth EWOM On Purchase Intention

Rab rumah semi permanen 5 x 5